Blog Post lipstick effect

While there are no industries that are fully “recession-proof,” there are those that still do much better than others, no matter the economic turmoil going on around them. Most of these industries are necessities, like food production, repair services, and healthcare.

However, the beauty industry is included as a recession-proof industry due to the “lipstick effect.” The lipstick effect is a term that explains that while many are struggling financially, lipstick sales still tend to stay steady. This is because beauty and the desire to look good is a comfort that is much needed during economic turmoil.

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